Our team

EDWIN SLUISMANS

PARTNER (NORTH & WEST AFRICA)

edwin.sluismans@eufocus.be

“Building bridges between North and South of the Mediterranean while respecting cultures and local mindset has been my motto since 20 years”

Edwin debuted his career at Procter & Gamble in Belgium in the early 90’s, with a strong focus for FMCG‘s marketing and distribution activities.

Edwin moved with his family to Morocco / Casablanca in 2001 to revamp the local branch of Beiersdorf (NIVEA) as General Manager with an extended scope of responsibilities. After this successful first experience in a North African country, he decided to settle down in this country for 2 decades where he developed several successful initiatives in advertising and media. Edwin is the co-founder and CEO of Greenberry, the multi-channel digital media company offering innovative solutions for brands and agencies since 2010, acquired by the Pikasso Group / Beyrouth in 2019 and introduced breakthrough chemical processes in Morocco, like the launch of biodegradable plastics in partnership with Symphony Environmental Plc, a technology that has been endorsed by local regulations in 2010.

Edwin is the President of the Belgian-Luxembourg Chamber of Commerce in Morocco since 2017.

As independent consultant on EU / Africa affairs, Edwin established strong relations with local business organizations, consulting firms and finance, telecom, energy leading companies in North and West Africa.

Edwin holds a degree in Marketing from the EPHEC business school in Brussels. A native French speaker, he is fluent in English and has an active knowledge of Dutch.

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Boulevard Louis Schmidt 29
1040 Brussels

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+32 2 742 70 87
info@eufocus.be

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