PARTNER (NORTH & WEST AFRICA)
Edwin debuted his career at Procter & Gamble in Belgium in the early 90’s, with a strong focus for FMCG‘s marketing and distribution activities.
Edwin moved with his family to Morocco / Casablanca in 2001 to revamp the local branch of Beiersdorf (NIVEA) as General Manager with an extended scope of responsibilities. After this successful first experience in a North African country, he decided to settle down in this country for 2 decades where he developed several successful initiatives in advertising and media. Edwin is the co-founder and CEO of Greenberry, the multi-channel digital media company offering innovative solutions for brands and agencies since 2010, acquired by the Pikasso Group / Beyrouth in 2019 and introduced breakthrough chemical processes in Morocco, like the launch of biodegradable plastics in partnership with Symphony Environmental Plc, a technology that has been endorsed by local regulations in 2010.
Edwin is the President of the Belgian-Luxembourg Chamber of Commerce in Morocco since 2017.
As independent consultant on EU / Africa affairs, Edwin established strong relations with local business organizations, consulting firms and finance, telecom, energy leading companies in North and West Africa.
Edwin holds a degree in Marketing from the EPHEC business school in Brussels. A native French speaker, he is fluent in English and has an active knowledge of Dutch.
Get In Touch
Boulevard Louis Schmidt 29
+32 2 742 70 87